article thumbnail

How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

It’s free to send less than 2000 emails per month, with paid pricing plans going up from there. The end users of their software are marketers at SMB companies and they sell their product for around $100 per month (Meaning the Annual Contact Value is around $1000). Factors to consider. Target Market. Business Resources.

Scale 192
article thumbnail

Saastr Podcasts for the Week with Gong and Brex — June 7, 2019

SaaStr

Be it enterprise or SMB. How does thinking on pricing–both size and mechanism–really change when considering enterprise versus SMB in your mind, Amit? If you’re an SMB business, you will have high churn, relatively speaking, no matter how good you are, because it just is the nature of the business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kellblog Predictions for 2023

Kellblog

Companies who sell to SMB may see increased amounts of uncontrollable churn as customers cease operations. The early returns indicate that while consumption-based companies are seeing bigger hits to NRR, that they are nevertheless driving higher overall growth than their subscription-based counterparts. Consumption pricing. Bankruptcy.

article thumbnail

The Best SaaS Blog Posts and Resources Library

Chart Mogul

Software subscriptions are the life of every SaaS business and must be accounted for properly in your general ledger. That is SaaS subscription revenue and the corresponding deferred revenue balance. I’m also a board member of Beek , a B2C subscription audiobook company, and I’ve advised many companies across both models.

Scale 52