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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

The SaaS Business Model & Metrics: Understand the Key Drivers for Success by David Skok, Matrix Partners SaaS Metrics — 201 A slightly deeper dive into SaaS industry metrics. We trust leaders to make decisions on what tools they need to get the most out of their teams. Keep an eye out as we will be making regular updates.

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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?

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