Scale Through Segmentation: How To Drive Industry-Leading Customer Growth
Valuize Consulting
SEPTEMBER 7, 2021
AURP could be based on future opportunities already identified or a propensity to expand revenue based on fit and market for your solution. Most geographies are at a different level of maturity and growth stage. For example, in the Americas, a $1 Million ARR Customer might be as critical as a $500k ARR Customer in APAC.
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