Q&A recap | 2022 SaaS retention benchmarks
ChurnZero
JUNE 24, 2022
You can build your business off of it; it’s cash flow you can count on. Those numbers are pretty wide, just like sales and marketing are often wide. Because some of those companies are burning a lot, so 5% to 15% can be a whole different deal. The sales functions can all be below and that’s more your ongoing OPEX.
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