Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)?
SaaStr
SEPTEMBER 26, 2022
Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $5m ARR, and ideally, Sales and Marketing well before that.
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