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Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Offering free usage is par for the course as a SaaS customer acquisition strategy. Buy your discount or earn it. Not always.

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Who are Asia’s SaaS VCs?

SaaStock

As we first looked at bringing our leading SaaS conference to Asia and considered what help we could offer, we thought about localization and know-how about legal and cultural differences as some of the critical success factors. SaaS Investments: Goodera, and others. SaaS Investments: Ezetap, and others. Founded: 2001.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. * How does Rob think about the bundled vs unbundled thesis within SaaS? When is it right for SaaS companies to turn down potential customers? Harry Stebbings: Not at all.

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Price bundling: Can bundle pricing boost sales? | ProfitWell

ProfitWell

You likely didn’t just get a hamburger or a new mobile device—you got fries and a drink or a case and a wireless charger. That’s price bundling. In today’s article, we’re going to talk through what price bundling is and how it can help your business, and we’ll provide a few examples of it in practice. What is price bundling?

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