MQL vs. PQL vs. SQL: What You Need to Know
Baremetrics
SEPTEMBER 5, 2021
Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. With that synergy in place, it’ll form the basis for passing leads to sales. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement.
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