Churn is the Quiet SaaS Killer
Sales Enablement, SaaS and Growth
OCTOBER 29, 2018
Retention truly is the foundation of growth for software as a service (SaaS) companies, but oftentimes, it is overlooked and undervalued. High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts.
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