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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. During the sales process, including sales appointment scheduling, meetings and payment processes. Social media posts and ads. White papers. Phone calls.

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What are inbound leads?

Baremetrics

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Try Baremetrics Free.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

Payment processing. Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. Lead : Person who has expressed some interest in the service. This can be anything from downloading a white paper to signing up for a trial. Managing internal and external communications.