Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. According to the 2019 CSO Insights by the Miller Heiman Group, 37.8%

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FastSpring

DECEMBER 14, 2018

If there’s one thing we can count on, it’s that just about everyone online is using Google. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that Find your audience where they already are online. When they’re higher in the funnel, serve ads that link to general information.

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Baremetrics

SEPTEMBER 5, 2021

A lead becomes marketing qualified when they perform simple actions like opening emails, website visits, and even providing their contact information on a landing page in exchange for an online resource, for instance, an ebook. The criteria that define an MQL are specific to different organizations. What is a PQL?

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