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What is an Online Terminal and Why Do Merchants Need One?

Stax

Online payment systems are the standard. Globally, one-third of people do their shopping through eCommerce sites. In the US, that amounts to $3,428 per capita spent online. This article covers the what, why, and how of online terminals; all a business owner needs to know to dive in and thrive.

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Beyond PCI Compliance: Why Data Security is Key to Growth and Success [Webinar Recap]

Stax

Having a secure platform for managing customer and payment data is paramount to building and maintaining trust, and you can’t do that with poor systems and practices. In our latest webinar, Garrek Harris, Director of Platform Management at Stax, discussed the ins and outs of data security for merchants and ISVs.

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What are Merchant Accounts and How Do They Work?

Stax

Accepting payments is the most important functionality that a business needs to start selling. But to accept payments seamlessly and securely, you need a merchant account. Without a merchant account, it’s very difficult to ensure consistent cash flow or manage multiple sales channels effectively.

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7 Trust-Building Tactics to Increase Customer Loyalty

ChurnZero

Defining trust can feel like a bunch of fluff talk, but according to Botsman , there’s an exact formula for trustworthiness that comprises four traits divided by methods and motives: Capability (how you do things). You lose integrity when you only aim to please and profit, especially during points of sale or when customers confide in you.

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What Is Flywheel Marketing?

Baremetrics

Baremetrics can integrate directly with your payment gateway, such as Stripe, and pull information about your customers and their behavior into a crystal-clear dashboard. If possible, create a customer success and onboarding team that can help customers transition to long-term retention at the point of sale.

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

They use marketing tactics like search engine optimization & virality to attract people to their website, where a portion of them will then signup and start using the product. These leads care then passed over to an Inside Sales team who work those leads and close the deal. And what about the costs of supporting a sales team (I.e.

Scale 192
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.