Baremetrics

OCTOBER 12, 2021

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. What is lead generation?

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Baremetrics

SEPTEMBER 5, 2021

Without a proper way of filtering leads to find the ones who have the most relevant need for a product or service, marketing teams would spend a lot of time and money gathering thousands of leads with only a fraction converting on business goals. To be considered an SQL, a lead would have to show enough interest in the product or service.

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FastSpring

DECEMBER 14, 2018

If there’s one thing we can count on, it’s that just about everyone online is using Google. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that Find your audience where they already are online. When they’re higher in the funnel, serve ads that link to general information.

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