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How to learn from churn – designing good user offboarding

Intercom, Inc.

Maybe you’ve had a similar experience trying to exit your contract with your cable television or wireless carrier provider. Of course, when you’re working in a startup or high-growth SaaS company, the focus is often on maximizing active users and increasing revenue. A great example of this is Spotify’s Can we still be friends?

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Using Gross Margin to Score Your Product’s Maturity

OpenView Labs

Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. If it’s not paid back soon, the customer will collect by canceling the subscription or requesting a refund. Most subscription plans have it. Wireless carriers, for example, have been depending on it for decades.

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