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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Ways to improve ecommerce conversion rates. In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Podcast: Ecommerce Conversations by Practical Ecommerce.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

A lead becomes marketing qualified when they perform simple actions like opening emails, website visits, and even providing their contact information on a landing page in exchange for an online resource, for instance, an ebook. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise.