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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner? The Four Costs of In-House Sales Development.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. This guide is all about answering the burning questions you might have about launching a partner program (or optimizing an existing one) for your SaaS business. Reseller Programs.