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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Historically, channel distribution has been reserved for the most expensive software and hardware. He and his team were instrumental in developing the explosive growth potential of the channel in serving the SMB. IBM, Intel, Cisco and their kin generate more than 80% of their revenues through a universe of resellers and distributors.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. Without enough high-quality leads, your sales pipeline dries up fast. Without a sales development team, you can find yourself struggling when it comes to pipeline generation.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

To keep things simple, let’s distinguish these forms by four key points: complexity, the usual type of partner, annual contract value (ACV), and internal ownership. They often have developed personal relationships with a degree of instant trust that’s hard to replicate from afar. This generates recurring revenue.