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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Next, let’s look at how to develop a churn-reduction action plan.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

To help, we’ve put together a list of the four strategies that are key to selling SaaS. And while trial pricing does come with a very real risk of straining resources (we had to learn that lesson the hard way ), when executed correctly, this strategy can be a healthy source of new customers that stay with you for the long haul.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers.

Scale 74
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The 3 Stages of Hiring GTM Executives

Sales Hacker

The GTMfund team has been spread across the globe lately, big things happening! The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. Solution: Build functional teams that drive innovation. Thanks for reading The GTM Newsletter! Dreamforce in SF last week for our GP, Max Altschuler.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Hang Black.

Scale 130