Who is Your “Buying Committee” and Why You Should Care
Sales Hacker
NOVEMBER 16, 2023
Examples: CTO, COO, CFO. Turning Insight Into Action Here’s how to start investigating and optimizing your sales motion toward your buying committee: Investigate top won and lost deals : Check out your wins and losses from the past two quarters. Executive Approver: For big-ticket items, you’ll need a thumbs-up from someone at the top.
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