Remove Marketplace as a Service Remove Payments Remove Pricing Remove Product Marketing
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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platformprocessing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. They love consuming SaaS products not because of the billing model, but because of the delivery model. SaaS businesses have churn.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. We’re a cloud content management platform.

Payments 124
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? I was working on a startup that was an early mobile payment platform.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For this, you need a lead generation conversion process.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.