TrackStreet

JULY 20, 2023

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. For example, MAP pricing protects your all-important brick-and-mortar retailers from being repeatedly undersold by their pure-eCommerce competitors. This can present a long-term threat to your brand.

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TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This, in turn, can impede investment in innovation, research and development, and other critical areas that contribute to the long-term growth of a brand.

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Pricing Marketplace as a Service Technical Review Innovation 52

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. To prevent these problems from happening and protect the interests of all parties, governments allow the setting of pricing policies under Fair Trade Laws.

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