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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

IBM, Intel, Cisco and their kin generate more than 80% of their revenues through a universe of resellers and distributors. Overall, for Microsoft 95% of revenues are derived from channel. On their FY 2016 Q4 Earnings call, Microsoft announced that Office 365 revenue was up 54% year over year, with strong adoption across all segments.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). According to Amplifinity, partner programs account for 23% of total SaaS revenues, see an average of 350% ROI, and retain customers 37% higher than non-partner channels. That’s huge!