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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

So essentially building the first operating system for corporate learning and development teams in bringing thought leadership community best practices around the LearnOps category. And I just started a consulting business, it was a service business. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

I’ve written my share of ambitious e-books and white papers and things like that along the way. A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore.

Scale 118
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The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)

SaaStr

And our job is to basically find a way to bring that to life, be ambassadors of the brand and bring it out to the marketplace. It’s about winning together and building that relationship and that dynamic between the marketing leadership and the CEO is key to doing that. Anthony : So it’s not about sort of humbling ourselves.

Scale 214
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. Anita Nielsen. Anita Nielsen is a best-selling author and sales performance coach.

Scale 130
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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Our monthly self-service churn went from like 3% to like 9%, right? You know, you wouldn’t, you go up, and whether it’s email, or a phone call, or a webinar, or a white paper, the tools are going to be the same, right? We’re seeing that the marketplace is becoming like more and more noisy, right?