Innovation Leadership Marketplace as a Service Software Development 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Innovation 14.
Intercom, Inc.
FEBRUARY 26, 2018
As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general. To understand why Run Less Software is so important, let’s map out the battlefield, the armies on it, their missions and their strategies. Innovative startups.
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