The Innovator's Dilemma for SaaS Startups
Tom Tunguz
APRIL 8, 2015
These distribution advantages take many forms: a simpler product (Box vs Sharepoint); mobile app store distribution (Expensify vs Concur); content marketing (Zendesk vs Oracle/Peoplesoft). This is why the very largest enterprise software companies pursue the biggest customers; because they leverage the sales economies of larger accounts.
Let's personalize your content