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SaaS Marketing for Growth

wepay

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

They usually are licensed through a subscription sales model. Marketing and sales. Payment processing. For example, SaaS management tools, SaaS testing tools for IT teams, and SaaS security tools. Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. What Are SaaS Tools?

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What is customer acquisition cost and why does it matter?

Intercom, Inc.

Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. When the customer converted in your shopping cart, you had to pay a payment processing fee, right? The answer is unequivocal: no. In fact, doing it that way is downright wrong for your business.