Baremetrics

OCTOBER 12, 2021

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. What is lead generation?

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Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99

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SmartKarrot

APRIL 21, 2023

When a customer purchases a subscription, the company receives the payment upfront, but it can only recognize the revenue earned at the subscription period’s end. Therefore, the company will record the payment as deferred revenue on its balance sheet until it has delivered the software and earned the revenue.

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