Remove Forecasting Remove Headcount Remove Marketplace as a Service Remove Strategy
article thumbnail

Smart SaaS budgeting: Refine your spend strategy for 2024

BetterCloud

SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe you’re spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?

article thumbnail

Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. It’s a competitive marketplace.

Travel 175
article thumbnail

Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. So everyone is adjusting their go to market strategy. I think it’s a bit of a strategy.