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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

User Pilot

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition. Book a demo now to learn more.

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SaaS Customer Retention: Strategies, Examples and Tools

User Pilot

Focusing on retention – that is, keeping your current customers for longer – can have a disproportionate impact on your revenue compared to new customers acquired. Growth stage SaaS Once you’re in the growth stage, you’ll have those benchmarks and you’ll be able to compare different segments and cohorts of users against them.