Inside the 6 Hypotheses that Doubled Patreon’s Activation Success
Brian Balfour
JUNE 20, 2017
A couple months ago Tal Raviv (Growth PM @ Patreon) sent me a short email - "Brian, the results are in. We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. It covers: How Patreon decided and defined a leading indicator activation metric.
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