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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Entertaining? Alex is the boss. Educational?

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Increasingly organizations talk about B2D marketing, to developers. Some developer’s tinkering with something. Join us for SaaStr Annual 2020.

Scale 107
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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

Fortunately, there’s a way to make the entire process of getting, nurturing, and closing leads simple, and it only uses one type of lead — Sales Accepted Leads (SALs). How to qualify and nurture SALs through your sales funnel. And the vast majority of people think they’re bad for business and branding. How to close SALs.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Increasingly organizations talk about B2D marketing, to developers. Some developer’s tinkering with something. Join us for SaaStr Annual 2020.

Scale 46
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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

So don’t just aimlessly listen to sales podcasts and never implement the lessons. Take notes, highlight the best parts, and share important takeaways with your team. Then, most importantly, take what you’ve learned and go apply the insights to your sales process. Experiment, test, record, and optimize! Links: iTunes.

Scale 111
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Mixpanel Vs Google Analytics: Which is Best for Your Product Optimization?

Full Session

Various specialists – like marketers, product managers, UX designers, and product teams – can benefit from the data collected by these platforms. Both tools find use in many different industries, including retail, entertainment, and tech. Improving marketing and sales funnels. Nine ways you can use FullSession.