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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Develop a Full Marketing Strategy 2. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. High churn is understandable for newer startups, but it does indicate that a tool may be a poor market fit, have limited demand, or struggle to compete against similar products.

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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

That’s not a bad start. We work with mostly modern teams. We started out in the commercial SMB mid-market space. Developers were really loyal to the product, and they were able to take the product with them whenever they went. Join us at SaaStr Europa 2020. Roger Scott | EVP @ New Relic. FULL TRANSCRIPT BELOW.

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