5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch
SaaStr
FEBRUARY 16, 2025
Instead of treating feature requests as a liability, they used them as market research for third-party developers. This created a natural product-market fit validation system for their marketplace. Each rejected feature request became a potential business opportunity for partners.
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