The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. Winning by Design proposes the three R’s for effective emails: relevance (why reply), reward (insights or content you offer), and request (engage with you).
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