Remove Engagement Remove Marketplace as a Service Remove Payment Features Remove Sales Outsourcing
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. With customers coming to their (virtual) doorstep, these cloud companies are free to scale at their own pace, expanding sales and their reach in the marketplace.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Dropbox has a long history of using referral rewards like this one to create goodwill, build engagement, and find new customers. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis.