Why Startups Should Establish Qualifying Signals for Sales Teams Early On
Tom Tunguz
AUGUST 23, 2020
Demand generation limits growth. To scale, a company must find customers in ever larger numbers. The ideal scenario is one where purely external signals confer a prospect’s propensity to buy. A prospect experiences hypergrowth is perfect example. Massive headcount growth presages large software purchases and expansion. A company anoints a new department head catalyzing change.
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