Farewell to Social Media or How Platforms Made Brands Desperate
The Marketing & Growth Hacking Publication
APRIL 21, 2019
Farewell to Social Media or How Platforms Made Brands Desperate Lush Cosmetics United Kingdom announced that it ‘bids farewell’ to a couple of social media channels. Well-known for highly elaborated social media strategy, in particular?—?for the public conversation with customers via the Instagram comments section, the brand plans to shift all digital marketing activity to traditional channels after a £4m loss in the recent financial report.
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