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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders β€” and especially technical founders who are used to focusing so much on product features over sales β€” is striking β€œproduct-market fit”. What does this mean for product design and product management? When should companies offer services?

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business.

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SaaStr Podcasts for the Week with Matrix Partners and EZPR β€” February 21, 2020

SaaStr

* What does David believe is the crucial step missing in B2B when it comes to finding product market fit? How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? How does one know when is the right time to hire your first sales reps? Harry Stebbings.

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