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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. billion acquisition.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around? When should companies offer services? Jyoti: And some of it you can also break into, say, revenue goals. Like, you got the product-market and sales fit as well. <Yeah,

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Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

Today in 2020, there exists a service-based digital solution for every other problem or cause. HubSpot is a pioneer brand when it comes to inbound marketing, sales, and services. With the influence of AI, it not only makes all its services more beneficial for the user but also generates huge productivity profits from them.

AI 8
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Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

Today in 2020, there exists a service-based digital solution for every other problem or cause. HubSpot is a pioneer brand when it comes to inbound marketing, sales, and services. With the influence of AI, it not only makes all its services more beneficial for the user but also generates huge productivity profits from them.

AI 8