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Why You Should Focus on Nurturing the Customer Relationship

Totango

Like farmers cultivating an orchard , enterprises must promote the growth of customers through personalized engagements that lead to repeated revenue yields, or harvests, throughout the customer life cycle. Every time customers engage with you, they should feel understood, valued, and acknowledged. Share Insight Across the Enterprise.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. Proactively engage customers with personalized campaigns. Every interaction and action your customer undertakes with your team or your product generates data. Nurture the growth of each account.

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Every company is different and every customer comes in with different expectations, but these broad areas cover most of the key insights into customer satisfaction: Business Metrics: Measuring how engagement affects revenue. Adoption Metrics: Measuring the customer’s use of the product. Revenue or logo churn. Gross upsell.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Like farmers cultivating an orchard , enterprises must promote the growth of customers through personalized engagements that lead to repeated revenue yields, or harvests, throughout the customer life cycle. Every time customers engage with you, they should feel understood, valued, and acknowledged. Share Insight Across the Enterprise.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

It is a tangible presence a customer can see and feel in the way you engage with them, respond to them, and present the product. In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience.

article thumbnail

The Ultimate Guide to Creating a Customer-Centric Culture

Totango

It is a tangible presence customers can see and feel in the way you engage them, respond to them, and present the product. In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience.