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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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How to do Market Research: a Step-by-Step Guide

User Pilot

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

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The Guide to A/B Testing in Product Management

User Pilot

In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test. Split testing starts with developing a hypothesis that you want to verify. Product managers use A/B tests to develop products that will resonate with customers.