Customer Lifetime Value Market Segmentation Sales Funnel Trends 
ProfitWell
MARCH 27, 2020
Conversion rate - Your conversion rate is the ratio of people who visit your site versus the people who become paying customers. It is also vital in determining whether your sales funnel needs improvement and measuring the success of your tweaks to it. Find profitable customer segments. Optimize revenue.
Totango
DECEMBER 10, 2019
You may have heard that it’s five times more expensive to acquire a new customer than it is to retain a current one. This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. Use it to uncover important product usage trends and take proactive action.
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