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Good value metrics are easy to understand for users, aligned with product value , and grow with customer usage. To evaluate your value metrics and how you use them in your pricing plan, you can track metrics like customer churn , user retention, MRR, or customerlifetimevalue.
Here is an explanation of the six account management best practices for B2B companies: Create consistent customer segments for upselling and cross-selling. The largest and most lucrative segments—those with the potential for the highest customerlifetimevalue—are what you should focus on from a strategic perspective.
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