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Changing Your Pricing Model: How Hired Went from a Transactional to a Subscription Model

OpenView Labs

At Hired, we started out with a transactional model that was—at the time—a super disruptive approach and one of our key differentiators. After a few years, however, we realized that a subscription model would deliver more value for us and for our users. Instead, we now pay a finite, fixed fee for mobile service.

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A Canoo for two

ProfitWell

Your top subscription news. The Athletic , a subscription-based digital sports media company, has officially raised $50 million in a Series D funding round led by Bedrock Capital, now apparently valued at $500 million after this new raise. Subscription content—alive and thriving. Do you like me? Or do you like like me?

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

They decided to ask their previous clients whether they also find recruitment and scheduling customer interviews a problem they face in their research, and if more than 50% say yes, to proceed with their idea. So they decided to implement a simple swipe system that allows users to mark expenses as they come in on their mobile phone.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

They decided to ask their previous clients whether they also find recruitment and scheduling customer interviews a problem they face in their research, and if more than 50% say yes, to proceed with their idea. So they decided to implement a simple swipe system that allows users to mark expenses as they come in on their mobile phone.