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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

“The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. It’s a lot about building those flows. Chasing free customer acquisition.

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What's the ROI of your mom?

ProfitWell

How many CSMs should you hire? And in this article he explains why, and proposes a different approach to thinking about the optimal CSM headcount to help you build a more effective customer success organization. The question is not whether a CSM is a valuable asset to a SaaS business, but rather, how valuable are they? Weekend Wisdom.

Scale 43
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GTM 137: The Biggest Business Turnaround You’ve Never Heard Of & The Growth Levers to Pull When Things Go Wrong

Sales Hacker

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And I would say detractors are 10 times louder in the market than the promoters are.

Scale 77