Remove Content Marketing Remove New CTO Remove PayPal Remove Travel
article thumbnail

How to Boost Conversions with Cialdini’s 7 Persuasion Principles

GetUplift

I think Andy Crestodina, who is the guru of content marketing, once said, “Everything you say is marketing, and everything they say is social proof.” ” At the end, it says, “Paul, CTO, 21st Century Fox.” You may know all of these techniques now, but it was quite new when they went up with it.