Remove Content Marketing Remove Marketplace as a Service Remove Metrics Remove Software Development
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

article thumbnail

SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How do you think about services revenue today driving Outgrow? So it’s really just about the time investment.

Scale 190