article thumbnail

19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. One is connected to the payments business and what my company, Flywire, does, and the other is related to how organizations manage themselves. Stuff gets missed.

article thumbnail

5 customer acquisition strategies for winning new customers

Intercom, Inc.

When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Know: They can’t recommend your solution if they don’t know about it. Content marketing works.

article thumbnail

Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

If you have decided to be more economical with your marketing as well, a viral message or an outstanding content marketing campaign can help you a great deal. As an example, Kaplan mentions Passkey, a SaaS company that provides group-reservation systems to major international hotel chains. Transactional.