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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

It just doesn’t work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. It’s got to scale on the back end.

Scale 106
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When Does Open Source Make Sense for a Business?

OpenView Labs

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

It just doesn’t work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. It’s got to scale on the back end.

Scale 46
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Full impact of new GDPR regulations and compliance laws – likely to hurt many outbound focused businesses who fail to comply. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. The Continued Emphasis on Alignment of Sales & Marketing.

Scale 96