The Future of Product Led Growth Might Be Hiding Where You Least Expect It
OpenView Labs
AUGUST 27, 2020
This phenomenon is commonly seen in a few markets: productivity tools (think Calendly , Notion , Zapier or Airtable ) and developer tools (think Datadog , Twilio or Atlassian). Ideally, a cybersecurity tool runs quietly in the background, covering for the CISO and ensuring there are no weaknesses.
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