Sales-led Vs. Product-led: Why You Don’t Have to Choose
SaaSOptics
MAY 2, 2022
In a sales-led model, sales processes and teams are the primary drivers of revenue growth. Each has its strengths and weaknesses, but neither is better or worse than the other. On the other hand, PLG companies are introducing sales teams and processes to deal with being pulled upmarket as their existing customers grow. .
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